With the public sector technologically evolving, staying ahead means embracing change—specifically, the digital revolution to ensure that all constituents in your area feel informed, supported by—and supportive of— their local government institutions. How you communicate and portray your local brand online influences this perception and directly determines the success of your local initiatives.
JReece Digital stands at the forefront of this transformation, offering bespoke marketing in local government organisations designed to elevate local authorities in the digital age. Our expertise lies in crafting strategies that not only enhance online visibility but also foster trust and engagement with the community. By unlocking digital success, one click at a time, we ensure that each local government marketing initiative enhances your visibility and integrates seamlessly with comprehensive marketing strategies tailored to the public sector.
Why Digital Marketing in Local Government?
The digital landscape offers unparalleled opportunities for local authorities to connect with their community, streamline their operations, and secure a competitive edge. Yet, navigating this digital terrain requires expertise, especially in a field as community-focused and intricate as local government. JReece Digital combines industry insight with digital marketing prowess to guide local authorities through this complex journey, ensuring compliance and upholding privacy standards while maximising impact.
Frequently Asked Questions
Everything you need to know about Marketing in Local Government.
Why Is Marketing Important for Local Government?
Marketing is crucial for local government because it communicates vital information and engages the community effectively, ensuring transparency and participation in local initiatives. We build trust-based relationships between local governments and the great citizens of your region.
The truth is:
- 85% of people say authenticity is a major factor in choosing brands to support (That includes you!)
- In 2024, 83% of Brits are on social media and use it daily to connect with brands
- 42% of people in the UK use search engines to find services
How Can a Digital Marketing Consultant Help?
Civil parishes, districts, local authorities, unitary authorities, regional authorities, and regional public service providers alike can reach their constituents, communicate more authentically and enhance their effectiveness through online marketing for local governments. A digital marketing consultant introduces simplicity and effectiveness to your digital efforts by:
- Streamlining communication channels
- Enhancing community engagement through targeted campaigns
- Measuring and optimising the reach and impact of your initiatives.
Do your digital marketing tactics align with your communications strategy?
Let’s find out. Contact us for a FREE no obligation chat.
The JReece Digital Approach
In a landscape where digital marketing in local government is a key driver of community engagement, our approach focuses on achieving top-tier results through tailored tactics. Understanding your unique community needs enables JReece Digital to craft digital solutions that resonate deeply, ensuring your message reaches the right people at the right time. We can summarise our approach in 3 key elements:
Audience Analysis:
Pinpointing and learning about the unique preferences and behaviours of your community members.
Compliance and Creativity:
Building innovative marketing strategies that adhere to national and regional regulatory standards while fostering community engagement.
Integrated Digital Strategies:
Using a holistic mix of SEO, content marketing, social media, and PPC to comprehensively address your marketing in local government needs while simplifying your marketing machine and delivering clarity through transparent reporting and communication.
Our Services
For over a decade, JReece Digital has excelled as a marketing consultancy for local government, by providing targeted services that attract high-intent community interactions with a strategic approach to digital marketing that ensures all your marketing channels work in unison for optimal performance. JReece Digital offers a suite of digital marketing services customised for the public sector, including but not limited to:
Our PPC Consultant services will increase your online visibility and drive targeted traffic to your website, boosting citizen engagement.
We enhance resident relationships and retention by implementing tailored CRM strategies and data-driven insights for local councils.
Our marketing strategies for local councils aligns your organisation’s goals with an effective digital plan to grow your online presence and communications.
Developing targeted local government social media strategies, crafting engaging content, and analysing performance metrics to boost online visibility and engagement.
Local government website design hones in on the aesthetic and user experience aspects of a website, ensuring it’s user-friendly, accessible, and aligned with audience expectations.
Stay Ahead with Our Insights
Subscribing to the JReece Digital newsletter allows you to unlock a wealth of knowledge, stay updated with the latest trends in marketing for local government, and benefit from expert insights that can transform your digital strategy.
Local Government Success Story: A Digital Transformation Journey
Our partnership with Tower Hamlets Council showcases our commitment to driving substantial growth through innovative solutions and bespoke strategies. This local government entity was struggling to connect with the diverse population and spending too much on ineffective advertising. Our Audit showed they had untapped potential to enhance digital communications and geotarget their residents through advertisement and social media. JReece Digital streamlined and enhanced their digital capabilities resulting in:
Tower Hamlets Council Transformed Community Engagement Rates
Tower Hamlet Council struggled to connect with diverse residents, experienced low online engagement and was spending too much on underperforming ads. An Audit revealed opportunities to enhance digital query responses, increase social media engagement, and reduce wasted ad budget. JReece Digital revamped their communications procedures, improved data analytics capabilities, and employed split testing to optimise digital media performance. Just 6 months after implementation, they saw the following:
22%
Increase In Social Media Engagement
15%
Higher Email Click-Through
Why Choose JReece Digital?
Choosing JReece Digital means opting for a partnership in which your consultant, Joshua Reece, will help you achieve a remarkable digital presence for your local authority.
- Specialised Expertise in the Public Sector:
Our profound understanding of local government challenges and compliance demands distinguishes our approach. - Bespoke Marketing Solutions:
Marketing plans meticulously crafted to align with your local government's objectives and resonate within your community.
- Documented Success:
A robust history of significantly improving digital engagement and effectiveness for public sector entities. - Efficient Operational Model:
Operating with a lean team structure, JReece Digital collaborates with a network of specialised freelancers, ensuring cost-effective solutions while enabling your consultant, Joshua Reece, to efficiently implement your local government marketing strategies.
See How the Industry Has Responded to Our Services
Start Your Digital Transformation Today
The digital landscape is vast and ever-changing, but with JReece Digital, your local government will not only navigate it successfully but also thrive. We bring data-informed clarity and optimisation to your online campaigns to engage your community effectively and drive your initiatives forward.
Contact Us
BOOK a CALL NOW or Claim your FREE MARKETING AUDIT to embark on your digital marketing journey.
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