CRM Marketing: Unlocking Digital Success

Today, we’re collecting more data than ever before, but without centralisation, much of that data goes unanalysed. It remains segregated from other data points that could reveal patterns and transform your ability to connect with your audience and influence business results.

CRM Marketing is instrumental for businesses aiming to enhance customer relationships and drive engagement. At JReece Digital, we specialise in unlocking digital success, one click at a time, by ensuring that every customer interaction is maximised through effective CRM Marketing strategies. By leveraging comprehensive customer insights and data-driven approaches, your consultant, Joshua Reece, enables your business to thrive in a competitive market.

What is CRM in Marketing?

CRM in marketing refers to the use of Customer Relationship Management (CRM) technologies to manage and analyse customer interactions and data throughout the customer lifecycle. This aims to improve business relationships with customers, enhance customer retention, and drive sales growth.

Frequently Asked Questions

Everything you need to know about CRM marketing.

CRM tools are highly versatile. Here are just a few ways you can use them to enhance customer experience and marketing results.

Utilising a CRM tool to segment customer data effectively allows for more targeted and personalised marketing campaigns. Segmentation matters. 80% of people prefer to buy from businesses that personalise their online experience. Segmented marketing campaigns earn over 100% more clicks and generate 760% more revenue than unsegmented ones.

What’s more, CRM tools help you map out and optimise the customer journey from initial contact to sales hand-off to post-sale engagement, including, but not limited to, retention, upselling, and brand ambassadorship.

Content marketing offers a plethora of benefits that significantly enhance a brand’s digital presence and influence. It establishes brand authority and boosts awareness, drawing in a targeted audience by providing valuable and relevant information. This strategy not only fosters deeper audience engagement but also drives lead generation and conversions, with compelling content guiding potential customers through the sales funnel.

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How could Content Marketing help you meet business goals?

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The JReece Difference: Our Approach to CRM Marketing

At JReece Digital, we use CRM software to not just manage customer data but to forge lasting relationships through personalised interactions that reflect understanding and respect for the customer’s needs and preferences. We then leverage this mutual respect to turn clients into your biggest fans. As “fans”, they engage with your brand, share their experiences and bring others into the fold. This “word of mouth” amplifies the power of all of your marketing efforts by becoming a trust-building magnet for your ideal audience. To accomplish this, we complete the following steps:

Audience Research:

Learning who your ideal clients are and what they want from your brand.

Segmenting to Enhance Relevance:

Utilising data to learn how various groups of prospects differ and CRM automation to send them the most relevant nurturing content.

Building a Magnetic Brand:

Taking what we’ve learned to begin creating a brand that attracts this type of person.

Lead-Scoring:

Tracking behavioural data to determine when a person is ready for a “sales talk” to close the deal.

Converting Interest into Leads:

Employing conversion strategies to capture contact information for your CRM tool.

Unify Messaging:

Centralising data to unify brand message and experience regardless of where they are on the journey.

CRM Marketing Sectors

We’ve worked extensively with clients in the following sectors:

CRM for Financial Services

CRM for Law Firms

CRM for Local Government

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Advanced CRM Marketing Services You Need

Our agile business model allows us to integrate with your team whether you’re only interested in customer relationship management technologies or holistic digital marketing strategy. When you work with JReece Digital, you can access CRM services like these:

Why Choose JReece Digital for CRM Marketing Consulting

The many successes of our clients prove what’s possible when an experienced consultant like Joshua Reece helps you simplify and unify disparate data sources to bring clarity to the whole customer journey. We have spent the past decade mastering every aspect of digital marketing, testing and analysing what works for our sectors of specialisation. While every strategy we build is bespoke, it’s built on that 10 years of sector-specific marketing experience.

We have additionally chosen to maintain an agile business model that allows us to deliver high-quality services for a lot less than our big marketing agency competitors. Your CRM Consultant, Joshua Reece, leads an expert team of experienced freelancers who have proven their dedication to client success. This allows us to scale operations quickly, fill in gaps in your digital marketing, and potentially manage your whole marketing machine as needed.

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Success Stories

Our portfolio speaks volumes about our expertise and the results we’ve achieved for our clients. From significantly boosting website traffic and engagement to driving sales through targeted content campaigns, our success stories showcase the transformative power of effective content marketing.

CRM Marketing Consulting Reviews

We contracted Josh to help us with our digital marketing strategy. After a deep analysis of our fintech business, competitors and our target market, he provided us with a well thought out strategy that met our requirements and budget. His team did an excellent job of implementing the strategy and we saw positive results in the first month post-implementation. I'm amazed at the wide marketing knowledge Josh has and would recommend him in a heart beat!
Damian Klepacki
Damian Klepacki
2024-06-01
I employed Josh as a Digital Marketing Manager and worked with him over a period of many years. He is extremely knowledgeable and constantly keeps up with trends, updates and future technology. He is able to turn data into actionable insights and communicates in a straightforward and jargon free manner. I would highly recommend Josh!
Kelly White
Kelly White
2024-04-30
We contracted Josh for a 6-month period to audit and enhance our website, SEO, and paid media strategy for our car leasing business. The results have been great, with lowered cost-per-click (CPC) and higher conversion rates (CR) across all our campaigns. Working with Josh was a great experience – he's professional, efficient, and really knows his stuff. We're definitely looking forward to working with him again soon. Definitely would recommend for anyone looking to get the most out of their digital marketing budget.
Matt Wilson
Matt Wilson
2024-03-27
I am so grateful for the work Josh did for me! I have no clue about marketing, but he always took the time to break things down for me so I could understand the process. He taught me how to grow organically, how to do social advertising cheaply whilst getting good results. He also showed me how to automate many processes using marketing technology, so I could focus on other parts of my job! He was always really pleasant to work with and I highly recommend! Thanks Josh!
Jay SolarSteps
Jay SolarSteps
2024-02-19
Josh es realmente bueno en lo que hace, su manejo de redes sociales, plataformas, así como las estrategias que genero para nuestro hostal fueron demasiado efectivas, así como buenas, es muy creativo, estructurado con su trabajo y un excelente profesional; Super recomendado
Jaba Jan
Jaba Jan
2023-09-02
Josh is an expert in advert platforms and a great strategist. After working with many people that claim to be expert and no getting serious results, after my contact I have been able to correct a lot of bugs and problem in my platforms and have a better perspective of my analytics. Totally recommend to work with someone as responsive and responsible as Josh.
Jorge Velasquez
Jorge Velasquez
2023-08-28
contact Joshua Reece jreece digital marketing consultant

Unify Your Data and Client Experience with CRM Consulting

Find out how our strategic CRM implementations can revolutionise your marketing efforts, driving growth and enhancing customer engagement. Let’s collaborate to craft a CRM marketing strategy that not only informs you of who you clients are but also drives opportunity to upsell and reach new audiences.

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