CRM Marketing: Unlocking Digital Success
Today, we’re collecting more data than ever before, but without centralisation, much of that data goes unanalysed. It remains segregated from other data points that could reveal patterns and transform your ability to connect with your audience and influence business results.
CRM Marketing is instrumental for businesses aiming to enhance customer relationships and drive engagement. At JReece Digital, we specialise in unlocking digital success, one click at a time, by ensuring that every customer interaction is maximised through effective CRM Marketing strategies. By leveraging comprehensive customer insights and data-driven approaches, your consultant, Joshua Reece, enables your business to thrive in a competitive market.
What is CRM in Marketing?
CRM in marketing refers to the use of Customer Relationship Management (CRM) technologies to manage and analyse customer interactions and data throughout the customer lifecycle. This aims to improve business relationships with customers, enhance customer retention, and drive sales growth.
Frequently Asked Questions
Everything you need to know about CRM marketing.
Is CRM Part of Marketing?
CRM tools are highly versatile. Here are just a few ways you can use them to enhance customer experience and marketing results.
Utilising a CRM tool to segment customer data effectively allows for more targeted and personalised marketing campaigns. Segmentation matters. 80% of people prefer to buy from businesses that personalise their online experience. Segmented marketing campaigns earn over 100% more clicks and generate 760% more revenue than unsegmented ones.
What’s more, CRM tools help you map out and optimise the customer journey from initial contact to sales hand-off to post-sale engagement, including, but not limited to, retention, upselling, and brand ambassadorship.
How to Use CRM for Marketing?
Content marketing offers a plethora of benefits that significantly enhance a brand’s digital presence and influence. It establishes brand authority and boosts awareness, drawing in a targeted audience by providing valuable and relevant information. This strategy not only fosters deeper audience engagement but also drives lead generation and conversions, with compelling content guiding potential customers through the sales funnel.
The JReece Difference: Our Approach to CRM Marketing
At JReece Digital, we use CRM software to not just manage customer data but to forge lasting relationships through personalised interactions that reflect understanding and respect for the customer’s needs and preferences. We then leverage this mutual respect to turn clients into your biggest fans. As “fans”, they engage with your brand, share their experiences and bring others into the fold. This “word of mouth” amplifies the power of all of your marketing efforts by becoming a trust-building magnet for your ideal audience. To accomplish this, we complete the following steps:
Audience Research:
Learning who your ideal clients are and what they want from your brand.
Segmenting to Enhance Relevance:
Utilising data to learn how various groups of prospects differ and CRM automation to send them the most relevant nurturing content.
Building a Magnetic Brand:
Taking what we’ve learned to begin creating a brand that attracts this type of person.
Lead-Scoring:
Tracking behavioural data to determine when a person is ready for a “sales talk” to close the deal.
Converting Interest into Leads:
Employing conversion strategies to capture contact information for your CRM tool.
Unify Messaging:
Centralising data to unify brand message and experience regardless of where they are on the journey.
CRM Marketing Services We Offer
At JReece Digital, we offer CRM marketing services that include email marketing and leveraging your CRM:
CRM SYSTEM EMAIL MARKETING
We integrate CRM systems with email marketing strategies to enhance engagement, automate workflows, and improve conversion rates for professional clients.
MARKETING AUTOMATION CONSULTANT
Our marketing automation consultancy streamlines processes and integrates tools to enhance efficiency, personalisation, and lead generation.
CRM Marketing Sectors
We’ve worked extensively with clients in the following sectors:
CRM for Financial Services
CRM for Law Firms
CRM for Local Government
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Advanced CRM Marketing Services You Need
Our agile business model allows us to integrate with your team whether you’re only interested in customer relationship management technologies or holistic digital marketing strategy. When you work with JReece Digital, you can access CRM services like these:
- CRM Consulting and Strategy
- CRM Setup and Management
- Marketing-Sales-Service Team Data Centralisation and Alignment
- Segmentation and Automation
- Transparent Reporting
- Testing and Optimisation
Why Choose JReece Digital for CRM Marketing Consulting
The many successes of our clients prove what’s possible when an experienced consultant like Joshua Reece helps you simplify and unify disparate data sources to bring clarity to the whole customer journey. We have spent the past decade mastering every aspect of digital marketing, testing and analysing what works for our sectors of specialisation. While every strategy we build is bespoke, it’s built on that 10 years of sector-specific marketing experience.
We have additionally chosen to maintain an agile business model that allows us to deliver high-quality services for a lot less than our big marketing agency competitors. Your CRM Consultant, Joshua Reece, leads an expert team of experienced freelancers who have proven their dedication to client success. This allows us to scale operations quickly, fill in gaps in your digital marketing, and potentially manage your whole marketing machine as needed.
Success Stories
Our portfolio speaks volumes about our expertise and the results we’ve achieved for our clients. From significantly boosting website traffic and engagement to driving sales through targeted content campaigns, our success stories showcase the transformative power of effective content marketing.
Wealth Management Digital Revamp Yields Organic Growth
AFH Wealth Management’s quest to stand out among affluent clientele in the saturated wealth management market led to a strategic partnership for digital rejuvenation that addressed ineffective targeting, underpromoted UVP, and the lack of interactivity expected by their sophisticated audience. Within 3 months of implementing strategic changes, we achieved these quarter-over-quarter results.
14%
More High-Value Website Traffic
8%
More Leads
Law Firm Grows Client Base with Smart Marketing Revamp
Outdated manual processes and lack of optimisation drove potential clients away from Cartwright King Solicitors’ website. An Audit revealed missed opportunities, lack of integration, and wasted budget. The JReece Digital team built a high-performing, mobile-friendly website, streamlined client review processes, optimised Google Ads performance, and implemented a content strategy to answer common client questions.
40%
More Website Conversions
200%
More Google Ads Conversions
Tower Hamlets Council Transformed Community Engagement Rates
Tower Hamlet Council struggled to connect with diverse residents, experienced low online engagement and was spending too much on underperforming ads. An Audit revealed opportunities to enhance digital query responses, increase social media engagement, and reduce wasted ad budget. JReece Digital revamped their communications procedures, improved data analytics capabilities, and employed split testing to optimise digital media performance. Just 6 months after implementation, they saw the following:
22%
Increase In Social Media Engagement
15%
Higher Email Click-Through
CRM Marketing Consulting Reviews
Unify Your Data and Client Experience with CRM Consulting
Find out how our strategic CRM implementations can revolutionise your marketing efforts, driving growth and enhancing customer engagement. Let’s collaborate to craft a CRM marketing strategy that not only informs you of who you clients are but also drives opportunity to upsell and reach new audiences.
Contact Us
Schedule your FREE CRM CONSULATION today, or claim your FREE CRM AUDIT by filling out the form below.
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