The Power of Written Lead Generation Content

In today’s digital age, the quest to capture high-quality leads is increasingly complex—or at least it seems to be. But at the end of the day, your audience’s desires are probably a lot like yours. They want reliable information from a source they trust, and it helps if you entertain them a little along the way. Tapping into this very human desire allows you to guide a person down your sales funnel, but not just any content will do.

Herein lies the power of Written Lead Generation Content. This isn’t your everyday blog post. It’s strategic, data-informed, and A/B-tested content that has proven its ability to generate leads consistently.

At JReece Digital, we specialise in crafting this advanced level of content to not only attract but also captivate and convert your audience, propelling your business towards its objectives and unlocking digital success one click at a time.

Joshua Reece digital marketing consultant looking at his tablet

What is written lead generation content?

Written Lead Generation Content refers to strategically crafted written material designed to attract potential customers and guide them towards making a purchasing decision. This content is not just informative but is also optimised to generate leads and drive business growth.

Every piece of lead-generating content serves a purpose, and we track its performance to ensure that it meets our strategic goals.

Today, an estimated 73% of B2B marketers and 70% of B2C marketers consider written lead generation content a vital part of their overall digital marketing strategy. 50% are outsourcing their written content.

Frequently Asked Questions

Everything you need to know about Written Lead Generation Content.

Content is the cornerstone of digital marketing strategies because it:


  • Establishes a dialogue with your audience, building relationships and trust.
  • Educates and informs your potential customers, positioning your brand as an industry leader
  • Encourages engagement and interactions, creating pathways for conversion.
  • Attracts a targeted audience with precision
  • Engages and nurtures leads at every stage of the buyer’s journey
  • Amplifies your brand’s authority and trustworthiness, fostering a loyal customer base
  • Retains existing customers and clients

To create content that effectively generates leads, consider adopting several strategic approaches. Firstly, it’s crucial to understand your audience’s needs and pain points, which allows you to craft relevant and compelling content. Utilise SEO best practices to ensure your content is easily discoverable by those looking for it. Next, amplify your reach by employing social media, paid advertising, and other proven content delivery methods. Remember to include clear calls to action within your content, guiding readers towards the next step in their buyer’s journey. Finally, regularly track and test your content’s performance to optimise its effectiveness. By following these steps, you can enhance your content’s ability to engage and convert potential customers.

A content marketing funnel is a data-informed system that guides your audience through different stages of engagement with your brand, from initial awareness to the final decision, using relevant content at each step.

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Strategies We Use for Effective Written Lead Generation Content

Leveraging Written Lead Generation Content requires a strategic approach, integrating:

Content Marketing and B2B Lead Generation:

For those trying to reach a business audience, we craft content that resonates with business owners, managers, and entrepreneurs, addressing their unique needs and challenges as well as the collective decision-making process in many organisations.

Integrate Written Content with Other Content Formats:

It’s vital to build a stock of several types of content assets, such as video, long-form, short-form, articles, case studies, testimonials, social media posts, and interactive e-books, to engage your audience across platforms.

Using Content Marketing for Lead Generation:

We employ written content as a tool to attract, engage, and convert potential customers across various digital platforms

Crafting Content That Converts Across Sectors

The successes of our clients demonstrate the effectiveness of our digital marketing strategies in our sectors of focus:

Financial Services Lead Generation

Generate Leads For Your Law Firm

Local Government Lead Generation

Stay Ahead with Our Insights

Stay ahead with our actionable insights and strategies, ensuring your content marketing efforts are finely tuned to generate leads and drive growth. Our newsletter delivers actionable holistic digital marketing tips like latest trends, best practices, proprietary research you won’t get anywhere else, and Insights into creating compelling content that resonates with your audience and drives conversions

Our Comprehensive Written Lead Generation Content Services

Transform your content strategy with services tailored to generate leads and foster business growth, including:

Why Choose JReece Digital for Your Content Needs?

Our cost-efficient business model allows us to offer high-performing digital marketing at a fraction of the cost of hiring a bulking digital marketing agency. We’ve spent the last 10 years building a team of high-impact freelancers dedicated to client success. Your Digital Marketing Consultant, Joshua Reece, works directly with you as he leads this independent team of self-starters through the implementation of his strategies.

We value simplicity, clarity, and effectiveness in everything we do. This allows us to make the most data-informed decisions and optimise your strategies for peak performance.

Joshua Reece sitting working on his laptop

Success Stories

Our portfolio speaks volumes about our expertise and the results we’ve achieved for our clients. From significantly boosting website traffic and engagement to driving sales through targeted content campaigns, our success stories showcase the transformative power of effective content marketing.

Client Testimonials on Our Lead Generation Content

We contracted Josh to help us with our digital marketing strategy. After a deep analysis of our fintech business, competitors and our target market, he provided us with a well thought out strategy that met our requirements and budget. His team did an excellent job of implementing the strategy and we saw positive results in the first month post-implementation. I'm amazed at the wide marketing knowledge Josh has and would recommend him in a heart beat!
Damian Klepacki
Damian Klepacki
I employed Josh as a Digital Marketing Manager and worked with him over a period of many years. He is extremely knowledgeable and constantly keeps up with trends, updates and future technology. He is able to turn data into actionable insights and communicates in a straightforward and jargon free manner. I would highly recommend Josh!
Kelly White
Kelly White
We contracted Josh for a 6-month period to audit and enhance our website, SEO, and paid media strategy for our car leasing business. The results have been great, with lowered cost-per-click (CPC) and higher conversion rates (CR) across all our campaigns. Working with Josh was a great experience – he's professional, efficient, and really knows his stuff. We're definitely looking forward to working with him again soon. Definitely would recommend for anyone looking to get the most out of their digital marketing budget.
Matt Wilson
Matt Wilson
I am so grateful for the work Josh did for me! I have no clue about marketing, but he always took the time to break things down for me so I could understand the process. He taught me how to grow organically, how to do social advertising cheaply whilst getting good results. He also showed me how to automate many processes using marketing technology, so I could focus on other parts of my job! He was always really pleasant to work with and I highly recommend! Thanks Josh!
Jay SolarSteps
Jay SolarSteps
Josh es realmente bueno en lo que hace, su manejo de redes sociales, plataformas, así como las estrategias que genero para nuestro hostal fueron demasiado efectivas, así como buenas, es muy creativo, estructurado con su trabajo y un excelente profesional; Super recomendado
Jaba Jan
Jaba Jan
Josh is an expert in advert platforms and a great strategist. After working with many people that claim to be expert and no getting serious results, after my contact I have been able to correct a lot of bugs and problem in my platforms and have a better perspective of my analytics. Totally recommend to work with someone as responsive and responsible as Josh.
Jorge Velasquez
Jorge Velasquez
contact Joshua Reece jreece digital marketing consultant

Elevate Your Strategy with Written Lead Generation Content

Harness the full potential of Written Lead Generation Content to engage your audience effectively and drive your business forward.

Contact Us

Contact JReece Digital to discover how our content services can amplify your lead-generation efforts. Schedule a FREE CONSULTATION or claim your FREE CONTENT AUDIT today.


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