Introducing Your Facebook Ads Consultant

While a Facebook Ad Manager (the person, not the advertising platform) can be a consultant, the two roles can be distinct. An Ad Manager typically focuses on the technical aspects of managing campaigns. In contrast, a consultant provides broader strategic advice, combining management with in-depth marketing expertise to help you smoothly integrate your social media advertising into your more comprehensive digital marketing plan.

Facebook advertising offers a potent medium for brands to connect with their audience. With over 3 billion monthly active users, the platform presents an unparalleled opportunity for targeted engagement. Studies show that Facebook ads deliver one of the highest ROIs in digital advertising—tied with Instagram. Facebook’s cost per click is relatively low, while effective use of the platform can generate outstanding results in brand awareness, engagement, lead generation, and even direct sales.

Deciding whether Facebook or Instagram ads are better hinges on your brand’s specific goals, target audience, and the nature of your products or services. Facebook offers a broader demographic reach and more advanced targeting options due to its larger user base and more extensive data collection. It’s ideal for detailed targeting, especially for B2B campaigns or services aimed at older Millennials and younger Boomers (Approximately Ages 35-65). If you’re trying to reach Pensioners (66+), many of these silver surfers are on Facebook, too! Facebook is where their adult children share updates about their grandchildren and engage in other social media activities while on the platform.

Instagram is owned by Meta, like Facebook, but it skews towards a younger audience that engages more with visual content. It’s the go-to platform for brands with strong visual appeal, like fashion, beauty, and lifestyle, aiming to captivate a younger, more visually oriented audience. While legal, financial, and local government brands (or sector specialises) may not consider themselves visual, know that an Instagram Ad consultant can certainly build a more visual brand for you if your audience is more likely to be found on Instagram.

You can use the Facebook Ads Manager to create ads for both Instagram and Facebook. Some popular ad formats include:

• Image Ads: Ideal for showcasing products and services with compelling visuals.
• Video Ads: Great for engaging storytelling and demonstrating your brand’s personality.
• Carousel Ads: Allow you to showcase multiple products or tell a story sequence.
• Slideshow Ads: A cost-effective way to create video-like ads from still images.
• Lead Ads: Designed to collect lead information, such as email addresses, directly from the ad.

Facebook Ads consultant pricing can vary widely depending on experience, the scope of your campaigns, and geographic location. Prices can range from hourly rates to monthly retainers or a percentage of ad spend. While that’s not the answer you wanted to hear, we can assure you that you’ll always get upfront and clear pricing from us. We want you to feel well-informed and in control of your marketing budget.